Websites and SEO for professional service firms
Show up. Get chosen.
Website design and online search visibility, built on research into how your clients decide who to trust.
What we do
Get found. Get chosen.
Your clients are already searching for services on Google, Google Maps and, increasingly, AI tools. We build your online reputation and presence so new clients find you easily and choose you over competitors.
Get found
We start by researching three things: how your clients choose a firm, what your competitors do online, and which keywords customers use to search for services like yours online. Then we propose a website design, structure and keyword strategy based on that research.
- Research into high-intent searches, customers and competition for your industry and area
- A website structure and optimisation plan based on research findings
- Technical setup, including schema, so search engines and AI tools understand your site and your expertise
- Relevant FAQs to help you appear in answers from AI tools such as ChatGPT
- Articles and pages written to rank well for relevant keywords
Get chosen
Research-led copy, positioning and website design to turn visitors into enquiries.
- Research into what matters most to your clients when choosing a firm
- Copywriting for your website and social media
- Landing pages that earn enquiries
- Clear customer journeys from first visit to enquiry
Build authority
Ranking well consistently requires more than a well-built site. Professional service firms need credibility: links from relevant websites, listings in industry directories, regular articles, social media content and reviews from real clients. We advise on building these signals, and can deliver them ourselves or through specialist partners.
In 15 years of customer research, we've consistently seen that happy clients rarely leave a review, simply because no one has asked. We help you ask every client at the right moment, so your reviews reflect the service you actually provide.
- Strategy for client reviews, local citations and directory listings
- Social media presence on the channels your clients use
- Brand and visual identity
- Professional photography (outsourced to a specialist photographer)
Who this is for
For firms that win clients online.
We help professional service firms win clients from online search and AI, with a website built around how your clients choose and a stronger online reputation. We optimise for traditional search and Generative Engine Optimisation (GEO) to improve your chances of appearing in leading AI tools.
A good fit if…
- You compete on trust, expertise and reputation, not just price.
- You want more qualified enquiries, not just more traffic.
- Some new clients already find you through Google, Google Maps or AI tools, and you want more of them.
- You have happy clients but few reviews or mentions online.
- Each new client brings ongoing or significant work.
Probably not, if…
- You compete mainly on price.
- You need results in 3 weeks or less. Building online presence and search visibility takes time.
- You're still working out what your offer is. We can help clarify it and check search demand, but our work is most effective once there's a proven service.
How it works
A clear path, start to launch.
Research
We find out how your clients actually choose – their questions, concerns, the signals they trust and how they search.
Write
Copy that answers your clients' questions and concerns.
Design and code
A fast, accessible site that looks as credible as the firm behind it.
Optimise and launch
SEO, GEO and technical setup so search engines and AI can find and understand you from launch.
Contact
Get in touch
Send us a short note about your firm and what you'd like to change. We'll reply to arrange a call.
Email us